Why Gen Z Chooses Purpose Over Pay And How Should Recruiters Think About It

Introduction

Gen Z is passionate about work but not at the cost of their personal values or time. Work needs to align with their values and flexibility in working has to be a part of the package. This is how the hiring game has changed with Gen Z in the picture.

The Gen Z Mindset

Gen Z will not pick up a job just beyond the pay-check. Gen Z wants to make a difference, Gen Z wants their work to matter. This is why most of Gen Z chooses companies with commitment to sustainability and social responsibility.

Sustainability and Ethics:

Gen Z wants to work for organisations making a difference like companies with environmental initiatives.

Flexibility and Work-Life Balance:

Hybrid work is a requirement for Gen Z. Me time is just as important as work and working in a way that suits their lifestyle is what gets them going.

How Employers Can Adapt

1. Be Transparent: Share the work done in the social space and the impact it has created.

2. Prioritize Flexibility: Offer hybrid or remote options.

3. Invest in Development: Provide clear career paths, mentorship programs, and learning opportunities.

Conclusion

Gen Z will come and stay with you if you’re able to convince them that their work will matter and that they’re a part of something bigger.